Privacy Policy

1. Introduction

Zanthera Group LLC ("Zanthera," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our services.

2. Information We Collect

We collect the following types of information:

• Contact information: Name, email address, phone number, and business name provided through our contact form, booking form, or when you reach out to us directly.
• Business information: Industry, service area, business goals, and current systems shared during consultations or audits.
• CRM and call data: When you engage our automation services, we may process customer call recordings, transcripts, and CRM records to configure AI and automation systems on your behalf.
• Usage data: Pages visited, time on site, referral source, and similar analytics collected via cookies and tracking tools.

3. How We Use Your Information

• To respond to your inquiries and schedule consultations.
• To deliver and maintain our AI automation and CRM services.
• To send transactional SMS messages (appointment confirmations and reminders) per your consent.
• To improve our website, services, and customer experience.
• To comply with legal obligations and enforce our Terms of Service.

4. SMS Consent & Messaging

Zanthera Business Group (DBA Zanthera Business Growth) sends appointment confirmations and reminders to customers who book a consultation with us. Customers opt in by checking a consent box on our booking form at https://zantheragroup.com/contact, agreeing to receive SMS from Zanthera Group LLC. Messages are transactional only: confirmation, reminder, and rescheduling notices, roughly 1–3 messages per appointment. Customers may reply STOP to opt out or HELP for assistance. No promotional or marketing messages are sent to this list.

5. Data Sharing & Third Parties

We do not sell or rent your personal information. We may share data with trusted service providers who help us operate our business — such as CRM platforms, SMS gateways, analytics providers, and hosting services — under contracts that require them to protect your information. We may also disclose information when required by law.

6. Data Security

We implement appropriate technical and organizational measures to protect your data, including encrypted data transmission, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal data for as long as necessary to provide our services and fulfill the purposes described in this policy. Client CRM and call data is retained for the duration of the service engagement and deleted within ninety (90) days of termination unless otherwise agreed in writing.

8. Your Rights

Depending on your location, you may have the right to access, correct, or delete your personal data, and to opt out of certain processing. To exercise these rights, contact us at our contact page or call (502) 521-1455. We will respond within thirty (30) days.

9. Cookies

Our website uses cookies and similar tracking technologies to analyze traffic and improve user experience. You can control cookies through your browser settings, but disabling them may affect site functionality.

10. Children's Privacy

Our services are intended for business use only. We do not knowingly collect information from children under 16. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be posted on this page with the updated date above. Continued use of our Site or services after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy, please call us at (502) 521-1455 or visit our contact page.