More Than Just An Agency. We Are Your Growth Partner.
Zanthera Business Growth is an AI automation agency for contractors founded on a simple realization: local service businesses are the backbone of our communities, but they are being left behind. As your business growth partner for home services, we're here to change that.
Meet Mary Conrad
As a dedicated real estate investor and seasoned professional with over 30 years in the industry, Mary Conrad built Zanthera Business Growth from firsthand experience. Based in Louisville, KY, Mary has spent decades navigating the real estate and local service markets, managing a diverse portfolio of short and mid-term rentals, and identifying creative solutions for complex property challenges.
Working closely with contractors, plumbers, electricians, and HVAC technicians, Mary saw a recurring pattern: incredible craftsmen struggling to grow because they were trapped in the "owner-operator" cycle. They couldn't scale because every new lead meant more paperwork and missed calls.
Zanthera Business Growth (ZBG) was created to bridge that gap. We don't just "do marketing." Drawing from Mary's deep understanding of what it takes to run a successful local operation, we build the infrastructure that allows a service business to function efficiently, without the owner being tethered to their phone 24/7.
The ZBG Vision
To become the universal operating system for local service businesses, empowering owners to focus on their craft and strategy while AI and automation handle the noise.
The ZBG Values
What we stand for.
Customer-First Thinking
We start every engagement by listening. We interview business owners, study their workflows, and dig into what's actually causing pain.
Innovation with Purpose
AI and automation aren't buzzwords for us. We deploy technology only when it solves a real problem, and we measure everything.
Genuine Partnership
We're not a vendor. We're a growth partner. Your wins are our wins. We invest in your business the same way you do.
Results Over Vanity
We don't celebrate impressions or click-through rates. We celebrate booked jobs, increased revenue, and five-star reviews.
The ZBG Growth Roadmap
Five simple steps to transforming your local service business into an automated growth machine.
Listen & Discover
Deep-dive conversation about your goals and pain points.
Identify Levers
Pinpoint the changes that will have the biggest impact on revenue.
Build & Deploy
Configure AI tools, workflows, and test everything.
Measure & Optimize
Track real business outcomes and adjust the strategy.
Scale What Works
Continuously find new opportunities to grow your business.